Wednesday, April 8, 2009

Jan Schaffer Question 9

How do you measure the success of a citizen journalism Web site?

Do site operators feel they are making a difference in their community? Are the right eyeballs more than the number of eyeballs looking at the site because they need to hear the public’s concerns? Are community problems being addressed? Are more people challenging incumbents for public office? Do Republican candidates show up for site-sponsored candidate forums, even when they feel the site skews Democratic, yet they can’t point to any bias? Does voter turnout go up? Are more citizens willing to participate in generating content? Those are the kinds of civic impact measures that are important to citizen site operators. And we need to measure their success using metrics that are meaningful to them.

No comments:

Post a Comment